Guideline For Defining Your Brand Tone or Advertising.
You probably have the stellar products, have a campaign and the only thing that is remaining is determining how to get the message out there. This is where the brand tone usually come in. Here are some of the proven by professionals, ad agencies and experts, methods for creating brand tones that are epic. We will first differentiate the two parts of the brand that are usually confused for their similarities and overlaps, the brand tone and the brand voice. The brand voice describes the company’s personality and unless there is rebranding, this remains the same and doesn’t change.
The tone is then the emotional inflection that is applied to the brand voice. While the provocative language or cursing may be the best ways to get an emotional response, you should never use them on the marketing material because they are also the easiest ways that you can mess up the tone. To get started, you should gather the already available marketing materials from the podcasts to the images, from the content to the videos among others. You will then separate them into two, the ones that are unique to your brand and the ones that could have come from another company say a competitor, and then determine what makes the unique ones original stuff. These ones that you uniquely yours should send the kind of message that you want to send out there, and the ones that doesn’t should be discarded.
You will then define the voice using the common words and clear trend of theme with what is left. This step, you can involve people that you trust and who are familiar with what you are doing, an then come up with like ten examples and then come up with three words describing each of the examples. You will then identify the common themes and words, and choose the three words that best describe the kind if tone that you are looking for. You will then have some sort of a chart to help you determine what will be on the final copy, applying the dos and the don’ts rules, the voice characteristics and description. You will then have your voice, some examples of the copy’s different versions, the audience and then there, you have your tone.