Search Engine Optimization is critical to rank your website in the search engine. Because of that if you want to avoid dreaded search engine penalty, you should play by the book instead of trying to rank by hook or crook. Before we move further you should know that tactics that are allowed by search engines to rank a site are known as White Hat SEO techniques while the ones that are not allowed are known as Blackhat SEO techniques. Continue reading to learn more about black hat SEO practices to avoid in 2019.
Let us start with creating doorway pages. These refer to the website that has dummy pages to dupe search engine bots which in most cases are hidden from the user’s site. It is essential to note that these pages are always created to target specific queries, and they lead to the same pages in the search results. Google consider webpages with multiple domain names that lead users to a single domain to be a doorway page. Besides, we have webpages that run parallel to search results instead of browse-able hierarchy. Lastly, we have pages that aim to funnel online visitors to a specific site. For that matter, you can avoid the penalty by only publishing pages when the content is available.
The other thing is empty pages. This will require you to remove any empty page on your site or any other page that does not add clear value to your users. Besides, pages that do not have navigation or link should be removed.
Also, you should have unique content in each domain. In case you have multiple domains for any reason, you should make sure that each of the domains has a unique content. You find that when you have the same content on each domain your pages will be penalized as doorway pages. It is essential to note that Google ‘Medic’ update was released last year to identify the sites with bad quality content. In case your site has been penalized by the update, you can learn more here on how to regain trust and authority of the site.
Apart from that, we also have paid links. One thing that you need to know is that paid links were used to boost SEO ranking in the past which does not work anymore. It is true that buying links will help you site temporarily but the search engines will penalize your site for paid links. For that matter, you should avoid all unnatural links if you want avoid your site from being penalized.